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As a business growth strategist who works primarily with small and mid-sized businesses, one question I often hear camiseta lazio from business owners is, "What's the quickest way to grow my business?"
There are multiple things business owners can do to inexpensively (and quite immediately) see an increase in gross revenue.? Many options are merely a "band-aid" approach.? But, a few strategic changes can truly transform a business from the inside-out.? It's the kind of transformation that makes ventas de camisetas de futbol future marketing so much easier.
We all have limited time and resources, so I try to make sure that business owners obtain the highest possible bang for their buck…for the same investment of time, emotion and money.
So, where can a business owner invest their marketing time and energy to get the greatest impact?? What's an inexpensive, yet powerful, way to grow your business?
The one strategy that typically yields the highest return on investment is simply to take control of your marketing message.
This seems pretty basic and self-explanatory, but so many business owners misfire on this step…and the negative results can cause marketing headaches for the life of the business.
Before we break down the steps of taking control of your marketing message, let's define "marketing message."
What is a "Marketing Message"?
A marketing message is the message or "point" you are communicating (or trying to communicate) in your marketing, advertising and sales.? That message is the essence of who you are…and what you're all about…as a business.
All it takes is a discerning look at the advertising and marketing of a typical local business to identify that business' marketing message.
Sadly, what most local business owners communicate in their "marketing message" is, "Hey, we're in the xyz business camiseta schalke 2012 (restaurant, dry cleaners, etc…) and here's our address!"? The message is nothing more than, "WE EXIST!" ?
If you don't believe me, pick up any local newspaper or magazine and look closely at the advertising.? The typical ad identifies the type of industry/business and includes an address and a phone number…not much else.
The marketing message that such an ad conveys is, "We are ‘a' restaurant and there's nothing special that differentiates us from any other restaurant."? Not very exciting, engaging or memorable.